Our 25 years helping drive NT’s Tatts Finke Desert Race

The Tatts Finke Desert Race has been run and won for another year, marking the 25^th consecutive year of The Lott by Tatts NT as the naming rights sponsor of this iconic outback event.

The gruelling two-day 226km off-road race featuring more than 600 competitors on motorbikes, quad bikes, cars and buggies hit Alice Springs over the King’s Birthday long weekend, with winners crowned in the cars and bikes categories.

"The Tatts Finke Desert Race is more than just a race – it’s the heartbeat of the Alice Springs community. This event brings together hundreds of off-road racers and thousands of sporting enthusiasts from around the world, injecting millions of dollars into the Alice Springs economy,” our Partnerships Manager Liz McPherson said.

Race President Antony Yoffa said our sponsorship had a crucial role in the event’s success.

“When I joined the committee in 2000, The Lott by Tatts NT was in its first year of sponsoring our great event,” he said.

“Twenty five years later, the relationship is an enduring one. From my perspective, Australia’s ultimate desert race is richer for the genuine partnership.”