In the lead up to the Tatts Finke Desert Race, The Lott - through Tatts NT - has committed to being the naming rights partner for another two years.
Another lap of the Alice Springs desert at the June this year means we’ll have been part of the famous off-road motorsport event for 23 years.
The race has the reputation for being one of the world’s most difficult and most gruelling off-road courses in a remote location.
Tatts’ first year as naming rights sponsor was in 2000, coinciding with Finke’s 25th year. At that time, there were 305 bike and 105 car competitors, 200 volunteers and about 8,000 spectators.
Fast forward to 2022, and the event has almost doubled in size, evolving from a ocal community event to a world-class spectacle that embodies the spirit of the Outback.
